Afterworks by Horse Pilot

28 July 2020 ,


Because crisis also allow us to reinvent ourselves and move forward, Horse Pilot decided to take the positive out of this situation and launched a new project: the Afterworks by Horse Pilot. A good occasion to meet again, always in accordance with the sanitarian rules.

A new project to support retailers

« It’s a project we have been working on since the beginning of 2020 and to which the sanitarian crisis gave a new dimension. It was important to us to support our tack shops when reopening and to meet our customers, while ensuring a safe sanitarian environment. The idea was to offer to our resellers a key concept by organizing, for them, an event providing a real customer experience. We wanted to encourage the riders to come back in the shops after a period of confinement which made them change their habits. » Laura, Events Manager, in charge of the Afterworks project.


Therefore, Horse Pilot started a tour all over France but also in Belgium, around a common concept, but in order to offer a unique experience proper to each store. At these event’s program: encounters and recommendations around an aperitif cocktail, with the introduction of the new collection, private sales and airbag testing.


Afterwork Horse Pilot - Saddlery du Loing


The Northern France tour is ending, Marc, manager of the Sellerie du Loing tack shop, told us about his impressions after this event: « It was a pleasure to organize this Afterwork with the Horse Pilot team. The concept is very adaptable, and as we were lucky to have a beautiful summer evening, it allowed us to be as comfortable in the shop as outside. The Horse Pilot team arranged a friendly cocktail space in which we could admire the new collection with a drink. Thanks to this beautiful presentation and their happiness, we got the chance to welcome the riders in a festive atmosphere, punctuated by tests and discoveries, as for the example the airbag with their new Aerotech 2.0 show jacket that the riders had the opportunity to try on. »


About twenty Afterworks took place since June 12, the launching date of this new type of event. An opportunity for the team to spend a privileged moment with our clients and to meet in a friendly atmosphere. Stay tuned for the dates of the next tour! 😉


Horse Pilot Events